2(x)ist Launches Liquid Cotton Collection with DOW XLA

2(x)ist and DOW XLA celebrated the launch of 2(x)ist's new "Liquid Cotton Collection" in a way that we wish all underwear companies would follow: with a liquid lunch, A Chorus Line's adorable Nick Adams, and a ton of hot models running around in their skivvies. Of course, we couldn't say no to such an invitation and had to check out the goods...the underwear, of course.
The "Liquid Cotton Collection" features the new superfine, lightweight, stretch DOW XLA fabric which provide a superior fit and comfort for men of all shapes and sizes. Square cut briefs, square cut v-necks, trunks, long johns and sleeveless hoodies in white, black and burgundy feature contrast neon-piping that gives people another reason to stare at your underwear.
2(x)ist's Liquid Cotton Collection with DOW XLA hits stores and 2xist.com in the Fall, but we couldn't wait to give you a little sneak peek at the fun.
More photos after the jump!








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