Levi's Among Most Gay-Friendly Companies

In the world of big business—especially the fashion business—image is everything. Companies spend millions nipping and tucking their brand image to appeal to customers of all kinds from teens and tweens to old ladies and us homos. So, which companies efforts at wooing queers is paying off most?

According to a survey conducted by Clark, Martire & Bartolomeo on behalf of advertising agency Prime Access and PlanetOut, Levi's, Absolut, Bravo TV, Apple, Showtime, and HBO are among the gay-friendliest companies. In other words—like this comes as any surprise—we like our bums looking fabulous in a pair of jeans, our computers looking as chic as we feel, and we just can't get enough of Bravo's queer-heavy reality TV shows, HBO'sSex and the City and  Showtime's The L Word.  It looks like Levi's' gay ad didn't go unnoticed!

So, which fashion and grooming brands do you consider most gay friendly?

And who isn't so friendly?

Post a comment with your nominations!

 

Comments

[Fatih]

I'm thinking actually, gay Tom Ford and Dolce & Gabbana so friendly also Levi's..

[Dr.Tom]

Good for Levis....But I'm SICK SICK SICK of everyone thinking they have to wear jeans or they are not 'kewl'...or being fooled into believing the damned things are comfortable when they are hot as hell in the summer and freeze your ass off in the winter... I think the laziness of thinking they don't have to wash them is THE selling factor...

[Dr.Tom]

Its my experience that gay company owners like black slave owners were harsher in dealing with their own kind than any other group...

[Just Bought Levis]

Because of Levi's support to no on prop 8 I just went to Levi's site and poor a pair of shorts and a t-shirt... I think Levi's sales will go up with the gay community buying more now! Levi's deserves it!

[handbag wholesale]

As I recall from past Runway shows Carl Laferfeld is Michael Kor's Mom...too bad he didn't inherit his taste...of which he obviously has none...or imagination.