Quickies: LVMH is financing Gareth Pugh, Jonathan Rhys Meyers for Hugo Boss and more

Photo: Getty Images

Why all the fraternizing between Gareth Pugh (pictured) and LVMH? They're financing him, it turns out. That doesn't mean those rumors of his takeover of Dior Homme are running any less rampant. [British Vogue] 

Jonathan Rhys Meyers struts his stuff in the new Hugo Boss fragrance commercial. It's called Element and he seems like he's in his. [Now Smell This]

Uniqlo just announced the participants in their Designers Invitation Project for this season. What to expect? An Opening Ceremony line in March and the same from Gilded Age in May. We're already salivating. [WWD]

Rest assured, the New York Times had permission to mention Jason Wu's boyfriend in their recent profile. The man is talented -- can we just leave it at that and move on? [Jezebel] 

Alvin Valley will launch their men's collection during New York Fashion Week. Tailored pants, anyone? [WWD]

Men's skin care brand Jack Black is going clinical. In March they'll introduce two high-tech, peptide-based product formulations: Rx Series Protein Booster Eye Rescue and Skin Serum. [WWD]

Open for business: Black Fleece by Brooks Brother's standalone store on Bleecker St. in Manhattan. [WWD]

-- SETH PLATTNER

Window Shopping: Aviator Sunglasses

Even though you might prefer to hide behind the dark lenses of your sunglasses, they should still say something about your identity and personal style. In the spring and summer, shades are the most important of accessories. Not only are they they first line of defense against the evil eye but a protective cover for covert glances at good looking beach bums.

What they say about you: You're a club kid who has been up all night and you probably have a piercing thats not visible while clothed. Sunglasses, Gucci, $320, at Gucci Boutiques

What they say about you: You wear motorcycle boots to black-tie events, rock concerts and the leather bar. Sunglasses, 55DSL, $150, visit SolsticeStores.com

More sunglasses after the jump!
 

Hugo Boss Debuts Boss Black Spring/Summer Collection

All photos: Getty Images

Hugo Boss debuted the Spring/Summer 2008 Boss Black collection in Manhattan's Financial District on Wednesday night and we've got a sneak peak!

By the looks of it, next Spring will be pretty dark and stormy with a color palette of black, white and gray with a pop of brighter accents. And it seems that Prada's ombre shoes from this fall led the Boss to incorporate ombre into his own footwear offering for the warmer months.

More photos after the jump!