(All photos courtesy of Yoko Devereaux)
If you've heard the name Yoko Devereaux, you're way ahead in the fashion game. If you've ever met Yoko Devereaux, however, you're a liar—Ms. Devereaux is the creation of designer Andy Salzer. Although she's imaginary, Yoko Devereaux has created a life all her own in a Weird Science kind of way and carved a niche for herself in New York City's fashion scene.
Devereaux's err... Salzer's clothes blend street style with a tailor's sensibility (read: they're comfortable, youthful and refined). The resulting line appeals to anyone who isn't ready to wear a buttoned up suit and tie each day but craves a level of style that surpasses beat up jeans and a ratty t-shirt.
Stylelist interrogated Andy Salzer and made him spill his guts about Ms. Yoko Devereaux. Here's what we found out.
Who in the world is Yoko Devereaux?
She's my alter ego, of course. She's so perfect in every possible fashion media sort of way, that she can't possibly exist. She gets calls and emails all the time, which I live for. I met this drunken media power player (who shall remain nameless) who was name dropping all over the place and insisted that she met Yoko Devereaux at a party. Of course, I didn't have the heart to correct her—it was way too entertaining.
How did you come up with the name? How do you imagine Yoko?
Ana Matronic (of the Scissor Sisters) and I had a drunken evening discussing the fashion 'scene' in the early 80's. Gloria Vanderbilt was thrown around a lot. I vaguely remember her brand of jeans—it was part of that whole early 80's jean craze along with Calvin Klein. Fashion designers were elevating denim which was so cowboy or work wear oriented to the level of red carpet types. The message to me was definitely that you didn't have to be all about couture to be a designer.
Contrary to what I hear every day, there is no connection in the name between Yoko Ono and Blanche Devereaux, as much as the camp value is so entertaining. 'Devereaux' is represents old American Southern money. Rather than coming up with a first name that was as waspy as 'Gloria', we opted for 'Yoko''; a common Japanese girl's name. The combination of Southern French American and Japanese just rolls so nicely. And I’ll probably keel over the day I actually met a 'Yoko Devereaux'.
Is she a fag hag?
Ana and I have her whole life story mapped out - I'll get into it over drinks some time for sure.
Her live is pretty colorful and pretty amazing - I actually collect signed CD's by musicians dedicated to her. My favorite is the one signed by Dolly Parton. She signed it 'To Yoko: You're my inspiration'. So, yeah, Yoko loves the gays - and that's exactly how she says it.
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